How to Create an SEO Strategy for 2021

 

Step #1: Create a List of Keywords

Everything in search engine optimization revolves around keywords.

This is why keyword research is usually the first step of any legit SEO strategy.

You can easily find keywords that your target customer searches for using Google Suggest.

Start typing a keyword into Google’s search field, and it will populate a list of suggestions:


These usually make awesome keywords for SEO because they come straight from Google.

So you know that people are actually searching for them.

Plus, longer keywords (known as “long-tail keywords”) tend to be less competitive than “short tail” terms.

So even though long tails have relatively low search volume levels, you can usually rank for them faster.

I recommend typing a few different keywords into Google until you have a list of about 10 keywords.

If you want to check out the search volume and competition levels for those terms, you can use a keyword tool like SEMrush or Ubersuggest.


If you want to dive deeper into keyword research, you can check out this video.

Once you have 10 keywords jotted down, you’re ready for step #2 of this SEO strategy.


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